Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage single to meet a large number of new people in an event. The credit goes to Rabbi Yaacov Deyo of Aish HaTorah who originated it, as a way to ensure that more Jewish singles met each other in large cities where they were outnumbered by non-Jews. "SpeedDating", as a single word, is a registered trademark of Aish HaTorah and has two separate words, and is often used as a generic term for similar events. The first speed-dating event took place at Pete’s Café in Beverly Hills in late 1998 soon after which, several commercial services began offering similar dating events across the United States. By 2000, speed dating had really taken off the runway, perhaps hiked up by its portrayal in mega shows such as Sex and the City revealing as something that glamourous people indulge themselves in. Supporters were pleased with this new concept of dating and argue that speed dating consumes less time, as most people decide if they are romantically compatible very quickly, and believes in that first impressions is the last impression. Speed dating, is the newest dating craze and is taking the capital by storm. There are few rules of speed dating which has to be followed. Equal groups of men and women are placed in a venue for an evening and, with the aid of a compare of sorts, spend three minutes, at some places the time may extend upto seven minutes, with each member of the opposite sex throughout the rest of the night. This is done in well-regimented fashion with a whistle being blown every time three minutes has elapsed - indicating that it is time for the gents to move on to the next table and the next lady as chivalry demands. As the rule permits the ladies are seated at different tables and the gents are requested to circulate. Everyone is provided with a printed sheet of numbers as well as a number to wear for the evening, by the very Prisoner and, by the number of each potential date, one ticks a "yes" or "no" box after you have spent your three minutes with them for quite obvious reasons. At the end of the night all the sheets are collected, results are assemble in proper sequence and, within 24 hours, potential matches that is folks who both ticked "yes" in relation to each other are emailed to all attendees.